Serenity 4212 "Stage 9"

Another milestone for Serenity 4212, with a new Development Application (DA) lodged

Development Application

Referred to as "Stage 9" in the masterplan, the vision for the 2.2ha site includes a collection of 20 four-bedroom villas, most with exclusive waterfront access, and two sculptural four-level residential buildings comprising 83 two, three and four-bedroom apartments.

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Stage 9 is a 2.2ha waterfront site adjoining Lake Serenity and Lake Serenity Boulevard, positioned between Serenity Waters and Stage 8. Under the original planning scheme for the master plan, which dates as far back as 20 years ago, this precinct had an existing approval for a four-storey, 50-room hotel.

In January 2022, Gold Coast City Council approved amendments to the Preliminary Approval for Stage 9 to remove the short term/tourist accommodation component, enabling the master plan to better respond to the evolving needs and growth of the area.

DA Snapshot

  • 20 four-bedroom villas
  • 83 two, three and four-bedroom apartments
  • 151 basement car parks
  • 104 bicycle spaces
  • 14 Marina berths for private use
  • Private resident amenities including resort-style pool, landscaped seating, and barbecue areas

Scope

Brand Strategy
Brand Identity
Marketing collateral
Website

Natural Pearl is an innovative cosmetic product range that is derived from the oceans vitamins and minerals.

Targeted for an asian market, the brand unites an indulgence of natures purity and Japanese culture, specifically Geisha and Origami.

The Villas feature four-bedrooms, double-car garage, and outdoor entertaining spaces, with most enjoying exclusive access to the water’s edge. Ample vehicle parking is provided throughout. (Artist Impression only)
Designed by MAS Architecture Studio, the architecture of the duplexes and apartments are subtly linked, yet kept privately apart, using detailed screen designs, cascading greenery, and landscaped resident amenities. (Artist Impression only)